When I squeezed the "new taste" PC Ketchup out of the bottle, it came out in a watery torrent.
The thin, liquidy blob on my plate was only the beginning.
The flavour was excruciatingly sweet, like it was tomato syrup, rather than ketchup. I know ketchup is supposed to be sweet, but this stuff is ridiculous.
I had an old bottle of PC Ketchup in the back of the fridge, so I pulled it out and did a taste test.
The old formula was heartier and much less sweet tasting. It was also thicker, and had a deeper red colour.
In short, the old recipe was great, the new stuff is an abysmal failure. I won't buy it again.